Personal trainers · Reno & online
We redesign and build websites for personal trainers and fitness coaches. Send us your current site and we'll mock up a redesign of it for free. If you like it, we build it for a fixed price.
What we fix
Most people find you on their phone, often from Instagram. Your site gets a few seconds to answer four questions. If it can't, they go back to scrolling.
Common problem: “Transform your life” headlines that could belong to any gym.
What we do: Who you train, where, and how, in the first line.
Common problem: Prices hidden behind “contact us,” so people guess high and leave.
What we do: Plans and starting prices on the page, with one plan highlighted.
Common problem: Your best client stories buried three pages deep, or missing.
What we do: Real results and reviews right next to the booking button.
Common problem: A contact page, a DM link, and a form that goes nowhere.
What we do: One action everywhere: book the intro call.
How it works
Hiring a web designer usually means paying before you see anything. We do it the other way around.
Your URL and a line about who you train. Instagram is fine if you don’t have a site.
A redesign of your homepage, built as a private preview link and clearly labeled as a concept.
We show what changed and why. No obligation, no hard sell.
Fixed price, live in 2–3 weeks, on your domain.
Pricing
The mockup is free. If you want the site built, pick a package. Your exact quote depends on page count and what we need to set up.
One clear site that gets people to book a call.
$2,500–4,000 one-time
Several programs, a small team, or online clients.
$4,500–8,000 one-time
We keep the site running and up to date.
$99–299 / month, optional
Add-ons, quoted separately ($300–2,000 each): photo direction, logo refresh, Google Business Profile setup, email sequences, landing pages for ads.
Work
We're a new studio. Until our first builds launch, our portfolio is redesign concepts of real trainer sites, made without their involvement and always marked that way.
A clear offer and real prices were on the original site, but buried. The concept puts the offer, proof, pricing, and a booking form on one scannable page.
Read the breakdownWe take on a handful of free mockups each month so each one gets real attention. Trainers and coaches in Reno, Sparks, or online.
Request a mockupWho you'll work with
Plate & Iron is run by Shawn Hansen. The person who reviews your site is the person who designs and builds it. No account managers, no handoffs.
We don't have a wall of testimonials yet, and we won't fake one. That's why the first step is a free mockup of your own site: you can judge the work before you spend anything.
Free and no obligation. If you want it built, we'll quote a fixed price.